Google Advertising
Ads That Pay for Themselves
Conversion-focused Google Ads management across the Gulf, with transparent fees and an ad account that always belongs to you.
Most wasted ad spend is structural
When we audit an underperforming account, the problem is rarely the bid strategy. It is broad keywords burning budget on irrelevant searches, conversion tracking that was never set up properly, and landing pages that undo the work the ad just did.
We fix the structure first, make sure every conversion is tracked and attributed correctly, and only then optimise. That order matters — optimising against bad data just gets you to the wrong answer faster.
Your account stays in your name. If you ever leave, the campaigns, history and data leave with you.
How we manage accounts
Account audit
A full review of structure, wasted spend and tracking accuracy before we change anything.
Campaign build
Tight themes, disciplined match types and negative keyword lists that keep budget on real intent.
Conversion tracking
Every call, form and WhatsApp click measured, so you know what each enquiry actually cost.
Arabic & English ads
Separate copy and keyword sets per language, not machine-translated duplicates.
Landing pages
Purpose-built pages that match the promise in the ad and are designed to convert.
Ongoing optimisation
Weekly search-term review, bid management and continuous creative testing.
How we work with your budget
- Your ad account stays in your name, always
- We charge a management fee, never a hidden margin on your spend
- Full access to every campaign, report and search term
- Monthly reporting on cost per enquiry, not just clicks
- No long lock-in contracts
- Clear recommendations when spend should go up or down
Where Gulf ad budgets actually leak
Clicks in this region are not cheap. Property, legal, medical and finance terms in the UAE and Saudi Arabia are among the more expensive in the world, which means structural waste costs you faster here than almost anywhere else.
Four leaks account for most of it. Broad match without a disciplined negative keyword list, which buys you searches that were never going to convert. Conversion tracking that counts page views instead of real enquiries, so the algorithm optimises toward the wrong signal. Ads pointing at a homepage rather than a page matching the promise. And running one campaign across the whole GCC, so Kuwaiti and Saudi performance is hidden inside a single average.
None of these are exotic. They are just invisible unless someone reads the search terms report every week, which is most of what good account management actually is.
What we check before changing anything
An audit first. Optimising against bad data just reaches the wrong answer faster.
Search terms
What people actually typed, as opposed to the keywords you bid on. This is where the waste shows.
Conversion accuracy
Whether a recorded conversion is a real enquiry, and whether calls and WhatsApp taps are counted at all.
Account structure
Whether campaigns are themed tightly enough that budget can be controlled per intent.
Geographic split
Performance separated by country and city, rather than averaged into meaninglessness.
Landing page match
Whether the page delivers what the ad promised, or asks the visitor to go hunting.
Competitor overlap
Who else is bidding, how often you meet them, and where you are overpaying for position.
Search or Performance Max?
Standard Search suits you if
- You need control over exactly which searches you pay for
- Your budget is modest and waste hurts immediately
- You sell a considered, high-value service
- You want transparent, readable reporting
- You are in a market where a few terms carry most of the intent
Performance Max suits you if
- You have a product feed and meaningful catalogue depth
- You already have reliable conversion data to train on
- Your budget can absorb a learning period
- You want reach across YouTube, Display and Discover
- You can accept less visibility into placement
What you get every month
Fixed management fee, no margin on your media spend, and full access throughout.
- A written summary of what changed and why
- Cost per enquiry, tracked over time rather than in isolation
- Search term review with new negatives applied
- Creative testing results and the next set of tests
- Budget recommendations, including when to spend less
- Direct access to the account and every report at any time
Google Ads questions
What is the minimum budget worth starting with?
In competitive Gulf markets, meaningful data needs a few thousand dirhams a month. Below that, we will usually tell you to invest in SEO or content first.
Who owns the ad account?
You do. We work inside your account, and you keep all campaigns and historical data if we ever stop working together.
Which platforms do you run?
Google Search, Performance Max, YouTube and Display, plus Meta and LinkedIn where they suit the audience. We recommend based on where your buyers are, not what is easiest.
Can you take over an existing account?
Yes. We start with an audit, keep what is working, and rebuild only what is losing money.
Do you charge a percentage of ad spend?
No. We charge a fixed management fee, because a percentage rewards an agency for spending more of your money rather than spending it better.
How quickly will we see results?
Structural waste can be cut in the first fortnight. Reliable optimisation needs enough conversion data to learn from, which usually means six to eight weeks depending on your budget and sales cycle.
Can you run campaigns in Arabic?
Yes, with separately written Arabic ad copy and its own keyword set. Machine-translating English ads produces awkward copy and poor quality scores, which raises what you pay per click.
Stop paying for the wrong clicks
Send us your account and we will show you exactly where the budget is leaking.